SumZerohttps://sumzero.com/

Your landing page’s weakest score is Trust.

How SumZero ranks

  1. 1.Trata71
  2. 2.SumZero64
  3. 3.Smartkarma62
  4. 4.Value Investors Club54
Fix Trust
64Growth scoreupdated

category scores

Trust38Value props56
category scoresShowHide
Trust38Value props56

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Trata
Smartkarma
Trust read
SumZeroNo visible trust signal identified.
Trata>$175B AUM from active contributors
Value Investors Clubimplicit context Value Investors Club may benefit from pre-existing familiarity among its target audience.
Smartkarma"Smartkarma Shareholders:" logo strip (SGX Group, Peak XV, Jungle, Wavemaker, Enterprise Singapore)

Value props

56Fair

Title, subtitle, hero — do they sell the product's true value?

SumZero’s headline undersellsThe World's Largest Investment CommunityNow every investor taking charge of their financial future can cut through the noise with peer-reviewed professional investment research from top analysts and rising stars in the asset management industry.

Working

  • Subhead names true product: peer-reviewed research
  • "Cut through the noise" hits a real pain
  • "Top analysts and rising stars" implies vetting

Could improve

  • Headline is a superlative, not a benefit
  • No numbers: analysts, ideas, returns
  • Hero image is empty gradient, shows nothing

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

SumZero

How SumZero compares

Recommended rewrites

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

SumZero desktop capture for Information hierarchy

What works

What to improve

Mobile web

84Strong

The phone experience as a first-class citizen.

SumZero mobile capture for Mobile web

What works

What to improve