Your landing page’s weakest score is Trust.

How Lark ranks

  1. 1.Proton.ai74
  2. 2.Lark71
  3. 3.Cavallo47
Fix Trust
71Growth scoreupdated

category scores

category scoresShowHide

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Lark
Proton.ai
Trust read
Lark"Backed by Y Combinator" badge next to the Book a meeting CTA
Proton.aiLogo wall under "TRUSTED BY TOP DISTRIBUTORS, FROM FAMILY-OWNED TO PUBLICLY-TRADED BUSINESSES" with named customers (Val
Cavallo"Thousands of distributors trust Cavallo to turn ERP data into profit performance."

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Lark
Proton.ai

Problems

  • click feels costly — calendar commit
  • no low-friction alternative path
  • no product access before sales call

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Lark’s headlineSpecialized agents for wholesale distributorsLark connects to your existing systems and deploys agents for inventory, purchasing, and order operations, with your team in control

Working

Could improve

Information hierarchy

86Strong

Does the design help or inhibit what the page is trying to say?

Lark desktop capture for Information hierarchy

What works

What to improve

Mobile web

86Strong

The phone experience as a first-class citizen.

Lark mobile capture for Mobile web

What works

What to improve