Cavallohttps://cavallo.com/

Your landing page’s weakest score is Trust.

How Cavallo ranks

  1. 1.Proton.ai74
  2. 2.Lark71
  3. 3.Cavallo47
Fix Trust
47Growth scoreupdated

category scores

Trust38Information hierarchy42
category scoresShowHide
Trust38Information hierarchy42

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Cavallo
Proton.ai
Lark
Trust read
Cavallo"Thousands of distributors trust Cavallo to turn ERP data into profit performance."
Lark"Backed by Y Combinator" badge next to the Book a meeting CTA
Proton.aiLogo wall under "TRUSTED BY TOP DISTRIBUTORS, FROM FAMILY-OWNED TO PUBLICLY-TRADED BUSINESSES" with named customers (Val

Information hierarchy

42Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Utility link row — Support, Contact, Login, and search add four exits above the nav before the visitor sees any pitch.
  2. Five dropdown nav items — Five same-weight menus with carets invite exploration away from REQUEST A DEMO before the value prop loads.
  3. Headline below fold — The only value statement is cut at the viewport edge, so the pitch is invisible at first glance.

Mobile web

44Poor

The phone experience as a first-class citizen.

Cavallo mobile capture for Mobile web

What works

What to improve

CTA

52Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Cavallo

How Cavallo compares

Recommended rewrites

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Cavallo’s headlineThousands of distributors trust Cavallo to turn ERP data into profit performance.

Working

Could improve