Fondohttps://tryfondo.com/

Your landing page’s weakest score is Information hierarchy.

How Fondo ranks

  1. 1.Fondo78
  2. 2.Bench Accounting77
  3. 3.Last Accounting Company65
  4. 4.Pilot65
  5. 5.Zeni65
  6. 6.Finom26
Fix Information hierarchy
78Growth scoreupdated

category scores

Information hierarchy72CTA76
category scoresShowHide
Information hierarchy72CTA76

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Duplicate Get started CTA — Nav 'Get started' mirrors the hero CTA at identical blue weight, splitting the scan path between two targets.
  2. Book a demo nav link — 'Book a demo' appears in the nav and again beside the hero CTA, adding a redundant exit path above the fold.
  3. Rating badge review links — G2, YC Deals, and Product Hunt links sit directly above the headline, inviting three outbound exits before the pitch is read.
  4. Book a demo secondary — Low-contrast styling is right, but pairing it flush at the same size next to 'Get started' halves the primary CTA's dominance.

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Fondo

Problems

  • generic label, no payoff named
  • no headline echo
  • small vs. huge desktop headline

Trust

78Fair

Proof that the product is real, competent, and safe to try.

Fondo desktop capture for Trust

How Fondo compares

Trust read

Mobile web

78Fair

The phone experience as a first-class citizen.

Fondo mobile capture for Mobile web

What works

What to improve

Value props

84Strong

Title, subtitle, hero — do they sell the product's true value?

Fondo’s headlineYour scaling startup's books, taxes, & tax credits — completely off your plate.Set up in minutes and put accounting on autopilot with a CPA-led team who takes full ownership of your bookkeeping, corporate taxes, and R&D tax credits.

Working

Could improve