Finomhttps://finom.co/

Your landing page’s weakest score is Value props.

How Finom ranks

  1. 1.Fondo78
  2. 2.Bench Accounting77
  3. 3.Last Accounting Company65
  4. 4.Pilot65
  5. 5.Zeni65
  6. 6.Finom26
Fix Value props
26Growth scoreupdated

category scores

Value props15Information hierarchy18
category scoresShowHide
Value props15Information hierarchy18

Value props

15Poor

Title, subtitle, hero — do they sell the product's true value?

Finom’s headline vaguePlease, select the country where your business is registered

Working

  • Country gate hints at localized offering
  • Copy is plain and readable

Could improve

  • Cookie modal hides the entire hero
  • No value proposition visible in fold
  • No numbers, outcomes, or proof points

Information hierarchy

18Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Cookie consent modal — Full-screen overlay blocks the hero entirely; the value prop and CTA are unreadable until dismissed.
  2. Three equal-weight buttons — "Manage cookies", "Deny" and "Accept all" share identical dark styling, so no path is visually preferred.
  3. Cookie policy text wall — Two dense paragraphs of legal copy are the first thing a visitor must process.
  4. Dimmed country selector — The underlying page is a gated country-selection step, so no product headline or CTA exists on the fold at all.

Trust

25Poor

Proof that the product is real, competent, and safe to try.

Finom desktop capture for Trust

How Finom compares

Trust read

Mobile web

32Poor

The phone experience as a first-class citizen.

Finom mobile capture for Mobile web

What works

What to improve

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

How Finom compares

Recommended rewrites