Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
76Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Book a Demo pair — Two 'Book a Demo' buttons in one fold — the nav version competes with the hero pair and splits the primary action.
  2. Terminal screenshot panel — Dense CLI help text is unreadable at this size, adding cognitive load without communicating the 6-second-branch outcome.
  3. Get started CTA — Terminal-style low-key styling and small footprint keep the primary CTA visually near-equal to the outlined 'Book a Demo' beside it.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Ardent
Xata
Tonic.ai
DBLab (Database Lab Engine by Postgres.ai)
Neon

Problems

  • generic label, no payoff
  • same size as secondary CTA
  • nav pushes 'Book a Demo' instead

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Ardent desktop capture for Trust

How Ardent compares

Trust read

Mobile web

78Fair

The phone experience as a first-class citizen.

Ardent mobile capture for Mobile web

What works

What to improve

Value props

84Strong

Title, subtitle, hero — do they sell the product's true value?

Ardent’s headlineUse coding agents on real data with no riskCreate copies of any Postgres database in under 6 seconds so coding agents can verify their code works in prod

Working

Could improve