Your landing page’s weakest score is Trust.

Fix Trust
67Growth scoreupdated

category scores

category scoresShowHide

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Toma
STELLA-style rival Impel
Trust read
Toma"Trusted by" logo strip featuring Corwin Automotive Group on the mobile capture
FlaiNo visible trust signal identified.
Stella AI (Stella Automotive AI)"STELLA is an Approved FordDirect Vendor!" announcement bar
NumaProduct UI showing a real service conversation with vehicle card ('2021 SUV Trailblazer', RO #7408324)
STELLA-style rival Impel"Trusted by 8,000 Dealers and OEMs in 50+ Countries" logo strip with Toyota, Honda, GM, cars.com, CarGurus

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Toma’s headline vagueAI Coworkers for the automotive enterprise

Working

  • Names the automotive audience clearly
  • Chat mockup shows the AI closing a sale
  • "AI Coworkers" hints at agent, not chatbot

Could improve

  • No subhead naming a concrete outcome
  • Zero numbers or proof above desktop fold
  • Headline could caption many AI products

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Toma

How Toma compares

Recommended rewrites

Mobile web

72Fair

The phone experience as a first-class citizen.

Toma mobile capture for Mobile web

What works

What to improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Toma desktop capture for Information hierarchy

What works

What to improve