Your landing page’s weakest score is CTA.

Fix CTA
49Growth scoreupdated

category scores

category scoresShowHide

CTA

30Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Handshake AIin-product action
Prolific
Scale AI
Mercor

Problems

  • no button or input on the fold
  • only nav links 'Home'/'Contact'
  • hero ends with no next step
  • no action verb anywhere

Trust

35Poor

Proof that the product is real, competent, and safe to try.

Handshake AI
Surge AI
Trust read
Liva AINo visible trust signal identified.
Surge AI"New Frontier data and RL environments, off the shelf" announcement banner
Scale AIimplicit context Scale AI may benefit from pre-existing familiarity among its target audience.
Prolificimplicit context Prolific may benefit from pre-existing familiarity among its target audience.
Mercorimplicit context Mercor may benefit from pre-existing familiarity among its target audience.
Handshake AI"1M+ companies ready to hire. 100+ AI specialist roles across all levels."

Mobile web

58Fair

The phone experience as a first-class citizen.

Liva AI mobile capture for Mobile web

What works

What to improve

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Liva AI desktop capture for Information hierarchy

What works

What to improve

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Liva AI’s headlineBuilding socially intelligent AI.We build the data, evaluations, and research needed to help AI understand human intent, navigate different contexts, and interact with people appropriately.

Working

Could improve