Your landing page’s weakest score is Value props.

Fix Value props
66Growth scoreupdated

category scores

category scoresShowHide

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Text.ai’s headline vagueBringing Alfi to every group chatTrusted by over 500,000 people

Working

  • 500K proof point is concrete and bold
  • Platform badges show where it lives
  • iMessage/WhatsApp icons add context

Could improve

  • Headline never says what Alfi does
  • Hero balloon decorates, not demos
  • No emotional payoff or outcome named

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. 500K balloon graphic — The trust stat outranks the headline — the fold's biggest visual says '500K' before it says what Alfi does.
  2. Dual app store badges — Two equal-weight store badges plus iMessage/WhatsApp icons split the primary action four ways with no dominant CTA.
  3. Top nav links — Five nav links plus two store icon buttons and a banner link give attention eight exits before the CTA.
  4. iMessage/WhatsApp icons — Platform icons sit below the badges at similar visual weight, adding a second decision layer under the CTA row.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Text.ai

How Text.ai compares

Recommended rewrites

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Text.ai desktop capture for Trust

How Text.ai compares

Trust read

Mobile web

74Fair

The phone experience as a first-class citizen.

Text.ai mobile capture for Mobile web

What works

What to improve