Your landing page’s weakest score is Trust.

Fix Trust
68Growth scoreupdated

category scores

category scoresShowHide

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Squid
Nira Energy
Trust read
Squid"LIVE WITH NATIONAL GRID DSO" text under the CTA
Nira Energy"Trusted by" logo wall with Ørsted, ENGIE, Invenergy, Brookfield, Pattern, Doral, Avangrid, Scout Clean Energy
Pearl Street Technologies"MISO COLLABORATION" navigation item
GridUnityNo visible trust signal identified.
PacesBanner: "Access the webinar on demand: AI in energy development."

Mobile web

62Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1
  1. Oversized hero logomark — Decorative artwork fills most of the first viewport, pushing headline and primary CTA below the fold.

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Squid desktop capture for Information hierarchy

What works

What to improve

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Squid

How Squid compares

Recommended rewrites

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Squid’s headlineThe grid has a repo now.The model repository for power-system planning. Models, scenarios and decisions stay connected, so engineers and agents validate, analyse and publish from one governed source.

Working

Could improve