Your landing page’s weakest score is Trust.

Fix Trust
64Growth scoreupdated

category scores

category scoresShowHide

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Nira Energy
Squid
Pearl Street Technologies
Paces
Trust read
GridUnityNo visible trust signal identified.
Squid"LIVE WITH NATIONAL GRID DSO" text under the CTA
Nira Energy"Trusted by" logo wall with Ørsted, ENGIE, Invenergy, Brookfield, Pattern, Doral, Avangrid, Scout Clean Energy
Pearl Street Technologies"MISO COLLABORATION" navigation item
PacesBanner: "Access the webinar on demand: AI in energy development."

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

GridUnity
Nira Energy
Pearl Street Technologies
Squid

Problems

  • 'Learn More' promises reading, not value
  • hero and nav labels conflict
  • weak verb — no concrete payoff

Value props

64Fair

Title, subtitle, hero — do they sell the product's true value?

GridUnity’s headlineAccelerating Grid InterconnectionGridUnity streamlines transmission and distribution interconnection, providing faster, more efficient energy project approvals.

Working

Could improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

GridUnity desktop capture for Information hierarchy

What works

What to improve

Mobile web

82Strong

The phone experience as a first-class citizen.

GridUnity mobile capture for Mobile web

What works

What to improve