Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
61Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

44Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Interest picker modal — Blocks the hero headline and 'Create Free Account' CTA before any value is communicated, forcing a choice ahead of the pitch.
  2. Tag filter sidebar — 15+ same-weight filter rows compete with the hero for attention and read as a database index, not a landing argument.
  3. Get Premium button — Styled as a primary CTA in the header, splitting attention with 'Create Free Account', 'Jump In', and two 'Sign In' buttons.
  4. Sidebar footer links — Terms, Privacy, Support and social icons creep into the fold, adding a cluster of exit paths before the primary action.

Trust

56Fair

Proof that the product is real, competent, and safe to try.

SpicyChat
Questie
Trust read
SpicyChatLive character catalog UI with per-character chat counts and rating percentages on each card
Questie"LIVE NOW — Join 25,000+ players using immersive AI companions!" banner with player avatars
Character.AIGet access to 10M+ Characters
Talkie AI"17.7K" chat count on the Kim Kardashian character card in the live Discover feed
KindroidNo visible trust signal identified.
ShapesNo visible trust signal identified.

Mobile web

64Fair

The phone experience as a first-class citizen.

SpicyChat mobile capture for Mobile web

What works

What to improve

Value props

66Fair

Title, subtitle, hero — do they sell the product's true value?

SpicyChat’s headlineChat Without LimitsExplore endless AI characters built for uncensored roleplay.

Working

Could improve

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

SpicyChat

How SpicyChat compares

Recommended rewrites