Your landing page’s weakest score is Trust.

Fix Trust
64Growth scoreupdated

category scores

category scoresShowHide

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Smartly
AdCreative.ai
Trust read
SmartlyReal product UI screenshots showing "PBA is enabled" budget-allocation panel and Campaign Workspaces media menu
Veriad"Security" item in the top navigation signaling enterprise readiness
AdCreative.ai"Over 1 Billion Ad Creatives Generated by Top Brands Including:" logo row with Philips, Nurofen, La Poste, Häagen-Dazs,
OmnekyNo visible trust signal identified.
PencilNo visible trust signal identified.

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Smartly’s headline vagueSmartly Powers Better Ads.Imagine launching your campaigns with creative and media in sync from the start — powered by AI for deeper connections, less chaos, and ads that finally hit the mark.

Working

  • Subhead names real differentiator: creative + media in sync
  • Emotional hooks: 'less chaos', 'finally hit the mark'
  • Product shots show actual platform UI, not stock art

Could improve

  • H1 'Powers Better Ads' is a genericized slogan
  • Zero numbers, customers, or proof in the fold
  • 'Imagine launching' asks for imagination, not evidence

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Smartly

How Smartly compares

Recommended rewrites

Mobile web

72Fair

The phone experience as a first-class citizen.

Smartly mobile capture for Mobile web

What works

What to improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Smartly desktop capture for Information hierarchy

What works

What to improve