Your landing page’s weakest score is Trust.
How Smartly ranks
category scores
category scoresShowHide
Trust
48PoorProof that the product is real, competent, and safe to try.


| Trust read | |
|---|---|
| Smartly | Real product UI screenshots showing "PBA is enabled" budget-allocation panel and Campaign Workspaces media menu |
| "Security" item in the top navigation signaling enterprise readiness | |
| "Over 1 Billion Ad Creatives Generated by Top Brands Including:" logo row with Philips, Nurofen, La Poste, Häagen-Dazs, | |
| No visible trust signal identified. | |
| No visible trust signal identified. |
Value props
58FairTitle, subtitle, hero — do they sell the product's true value?
Smartly Powers Better Ads.
Imagine launching your campaigns with creative and media in sync from the start — powered by AI for deeper connections, less chaos, and ads that finally hit the mark.
Working
- Subhead names real differentiator: creative + media in sync
- Emotional hooks: 'less chaos', 'finally hit the mark'
- Product shots show actual platform UI, not stock art
Could improve
- H1 'Powers Better Ads' is a genericized slogan
- Zero numbers, customers, or proof in the fold
- 'Imagine launching' asks for imagination, not evidence
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?

How Smartly compares
Recommended rewrites
Mobile web
72FairThe phone experience as a first-class citizen.

What works
What to improve
Information hierarchy
76FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
