Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
47Growth scoreupdated

category scores

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Information hierarchy

28Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Unstyled nav list — The entire desktop fold is a raw unstyled link list — the hero, headline, and CTA never render.
  2. Giant chevron glyphs — Dropdown carets render at hundreds of pixels, dominating the viewport with meaningless black shapes.
  3. Oversized logo block — The logo renders at raw asset size, pushing all content down and signaling a broken page.
  4. Announcement banner link — "Check it out now!" is the only styled CTA visible and it routes attention away from the missing hero.

Value props

42Poor

Title, subtitle, hero — do they sell the product's true value?

Shadow Robot’s headline undersellsDiscover DEX-EE

Working

  • Hero image shows the real robot hand
  • 'Most advanced robot hand' claim below fold
  • '20 years' credibility marker on page

Could improve

  • Headline names a SKU, not a value
  • No subhead to explain what DEX-EE is
  • Best proof points buried below hero

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Shadow Robot desktop capture for Trust

How Shadow Robot compares

Trust read

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

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Shadow Robot

How Shadow Robot compares

Recommended rewrites

Mobile web

58Fair

The phone experience as a first-class citizen.

Shadow Robot mobile capture for Mobile web

What works

What to improve