Your landing page’s weakest score is CTA.

Fix CTA
69Growth scoreupdated

category scores

category scoresShowHide

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Sequin
PowerSync

Problems

  • star count fused into label
  • reads as GitHub badge, not action
  • GitHub icon implies repo, not product
  • secondary CTAs near-equal weight

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Slack and Discord buttons — Same size and row position as the primary CTA, splitting the fold's one action three ways.
  2. 2.2K Try now CTA — Leads with a GitHub star count instead of an action verb, muddying what clicking does.
  3. Nav GitHub button — Duplicates the hero CTA at equal dark weight, pulling eyes to the corner before the headline.
  4. Killer features table — Dense bordered table creeps into the fold at the same text weight as the hero, competing with it.

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Sequin desktop capture for Trust

How Sequin compares

Trust read

Mobile web

72Fair

The phone experience as a first-class citizen.

Sequin mobile capture for Mobile web

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Sequin’s headlineFast and reliable Postgres change data captureStream data from Postgres directly to Kafka, Redis, and more. Replace complex tools like Debezium or pipelines like Flink.

Working

Could improve