Your landing page’s weakest score is Trust.

Fix Trust
62Growth scoreupdated

category scores

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Trust

42Poor

Proof that the product is real, competent, and safe to try.

Scout
PowerSchool SIS
Skyward
Trust read
Scout"🐻 for California and Oregon schools and districts" audience badge
Aeries SIS"has helped K-12 districts support student success and streamline daily operations for 30 years"
Infinite Campusimplicit context Infinite Campus may benefit from pre-existing familiarity among its target audience.
PowerSchool SISunifying education ecosystems for over 60 million students in 90 countries
SchoolPathwaysNo visible trust signal identified.
Skyward"Thinking about Migrating to Qmlativ? Hear from 7 districts that did" case-study card

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Scout
SchoolPathways

Problems

  • 'Learn more' promises info, not value
  • competes with 'Schedule a demo' x3
  • ghost style weak on busy background
  • two different actions split focus

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Scout’s headlineThe SIS for innovators.Scout is the agentic student information system that expands your operational capacity to support students in their unique, self-paced learning journeys.

Working

Could improve

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Scout desktop capture for Information hierarchy

What works

What to improve

Mobile web

76Fair

The phone experience as a first-class citizen.

Scout mobile capture for Mobile web

What works

What to improve