Your landing page’s weakest score is Trust.

Fix Trust
64Growth scoreupdated

category scores

category scoresShowHide

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Trust read
SchoolPathwaysNo visible trust signal identified.
Scout"🐻 for California and Oregon schools and districts" audience badge
Aeries SIS"has helped K-12 districts support student success and streamline daily operations for 30 years"
Infinite Campusimplicit context Infinite Campus may benefit from pre-existing familiarity among its target audience.
PowerSchool SISunifying education ecosystems for over 60 million students in 90 countries
Skyward"Thinking about Migrating to Qmlativ? Hear from 7 districts that did" case-study card

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

SchoolPathways’s headline undersellsEducation Software For Charter and Non-Traditional SchoolsDiscover the preferred SIS Suite designed to allow students to find their path to success in any learning environment.

Working

  • Names the niche audience precisely
  • Hero shows real product dashboards
  • Trust line visible at fold edge

Could improve

  • Headline states category, not value
  • 'Path to success' is an abstraction
  • No numbers or concrete outcomes

Mobile web

62Fair

The phone experience as a first-class citizen.

SchoolPathways mobile capture for Mobile web

What works

What to improve

Information hierarchy

70Fair

Does the design help or inhibit what the page is trying to say?

SchoolPathways desktop capture for Information hierarchy

What works

What to improve

CTA

70Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

SchoolPathways

How SchoolPathways compares

Recommended rewrites