Your landing page’s weakest score is CTA.

Fix CTA
58Growth scoreupdated

category scores

category scoresShowHide

CTA

30Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

AI Rx (Artos)
Yseop
Weave Bio
Certara CoAuthor

Problems

  • no CTA anywhere in the fold
  • screenshot replaces the action
  • nav 'Contact Us' is only exit
  • no path into the product

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture12
  1. Four-link nav row — Every clickable element in the fold is an exit path; no conversion action balances the nav.
  2. Dense product screenshot — Module rows and comment threads are illegible at this scale, so the proof reads as noise instead of evidence.

Mobile web

58Fair

The phone experience as a first-class citizen.

Scoop mobile capture for Mobile web

What works

What to improve

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Scoop desktop capture for Trust

How Scoop compares

Trust read

Value props

82Strong

Title, subtitle, hero — do they sell the product's true value?

Scoop’s headlineSubmit INDs in Days, Not MonthsAI-native drafting and continuous maintenance for pre-clinical regulatory submissions.

Working

Could improve