Your landing page’s weakest score is Trust.

Fix Trust
72Growth scoreupdated

category scores

category scoresShowHide

Trust

56Fair

Proof that the product is real, competent, and safe to try.

Trust read
Kling AIPrompt bar pairing "A pianist plays on a ship amid towering waves." with the generated hero video
wangpaiai.comPlayable 8-second sample video labeled "See the video style" beside the prompt box
Runway"We partner with the world's leading organizations to advance their industries:" logo strip (Amazon logo visible)
Pikaimplicit context Pika may benefit from pre-existing familiarity among its target audience.
Luma Dream Machineimplicit context Luma Dream Machine may benefit from pre-existing familiarity among its target audience.
Hailuo AI (MiniMax)implicit context Hailuo AI (MiniMax) may benefit from pre-existing familiarity among its target audience.

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Kling AI’s headline vagueAll-New Kling 4.0You call the shots

Working

  • Hero video demonstrates output quality
  • Prompt bar shows the actual workflow
  • "Kling AI call the shots" hints at control

Could improve

  • Headline is a version number, not value
  • No mention of AI video generation
  • Zero numbers or proof points in fold

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Kling AI desktop capture for Information hierarchy

What works

What to improve

CTA

82Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Kling AIin-product action

How Kling AI compares

Recommended rewrites

Mobile web

82Strong

The phone experience as a first-class citizen.

Kling AI mobile capture for Mobile web

What works

What to improve