Your landing page’s weakest score is Trust.

Fix Trust
70Growth scoreupdated

category scores

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Trust

62Fair

Proof that the product is real, competent, and safe to try.

Ropes AI
CodeSignal
Litmus
Hatchways
Trust read
Ropes AI"TRUSTED BY" logo strip with Randstad, Medical Solutions, Eclaro, Mitchell Martin logos
Litmus"BUILDING TEAMS FOR" logo wall (Neo Scholars, Mercor, Composio, Astranis, Wispr Flow, and more)
WovenNo visible trust signal identified.
CodeSignalCustomer logo wall featuring Anthropic, Meta, TikTok, WGU, Zillow, and Instacart
CoderPadCoderPad-branded coding interview environment screenshot with file tree, code editor, and live React browser preview
HatchwaysCustomer logo wall (Airtable, Plaid, Clerk, Clipboard Health, Springboard, etc.)

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Ropes AI
Woven
Hatchways
CodeSignal

Problems

  • 'Request' feels costly, sales-gated
  • no value delivered on click
  • in-product widget outshines it

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Ropes AI’s headlineFight Candidate Fraud with AIValidate candidate authenticity at scale and boost your placement rates

Working

Could improve

Mobile web

74Fair

The phone experience as a first-class citizen.

Ropes AI mobile capture for Mobile web

What works

What to improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Ropes AI desktop capture for Information hierarchy

What works

What to improve