RoadBotics by Michelinhttps://roadbotics.com/

Your landing page’s weakest score is Value props.

How RoadBotics by Michelin ranks

  1. 1.Pave Robotics74
  2. 2.Robotiz3d70
  3. 3.RoadBotics by Michelin36
Fix Value props
36Growth scoreupdated

category scores

Value props12Trust38
category scoresShowHide
Value props12Trust38

Value props

12Poor

Title, subtitle, hero — do they sell the product's true value?

RoadBotics by Michelin’s headline vagueBETTER ROADS TO BE DISCONTINUED IN 2025

Working

  • Clear, unambiguous status message
  • Hero image shows product in use (dashcam)
  • Contact email offered for questions

Could improve

  • No value prop anywhere in the fold
  • Never says what the product does
  • No outcome, number, or proof point

Trust

38Poor

Proof that the product is real, competent, and safe to try.

RoadBotics by Michelin
Robotiz3d
Pave Robotics
Trust read
RoadBotics by MichelinIn-car photo of the phone-mounted RoadBotics capture setup filming the road
Pave Robotics"Backed by Y Combinator" badge
Robotiz3dPartner/backer logo strip: Digital Catapult, King's College London, RIMA, Wayra (desktop); CERN, Department for Transpor

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

How RoadBotics by Michelin compares

Recommended rewrites

Mobile web

42Poor

The phone experience as a first-class citizen.

RoadBotics by Michelin mobile capture for Mobile web

What works

What to improve

Information hierarchy

48Poor

Does the design help or inhibit what the page is trying to say?

RoadBotics by Michelin desktop capture for Information hierarchy

What works

What to improve