Your landing page’s weakest score is Trust.

How Recollective ranks

  1. 1.Dscout67
  2. 2.Indeemo66
  3. 3.Recollective64
  4. 4.Lucid38
Fix Trust
64Growth scoreupdated

category scores

category scoresShowHide

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Trust read
RecollectiveNo visible trust signal identified.
LucidNo visible trust signal identified.
Dscoutimplicit context Dscout may benefit from pre-existing familiarity among its target audience.
IndeemoNo visible trust signal identified.

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Recollective
Dscout
Indeemo

Problems

  • ghost style loses to nav buttons
  • three CTAs compete for attention
  • hero CTA absent from mobile header

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Recollective desktop capture for Information hierarchy

What works

What to improve

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Recollective’s headlineKnow Fast. Decide Faster.Brands get actionable qualitative insights at scale and make better decisions with Recollective.

Working

Could improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Recollective mobile capture for Mobile web

What works

What to improve