Lucidhttps://lucid.ai/

Your landing page’s weakest score is Value props.

How Lucid ranks

  1. 1.Dscout67
  2. 2.Indeemo66
  3. 3.Recollective64
  4. 4.Lucid38
Fix Value props
38Growth scoreupdated

category scores

Value props28Trust28
category scoresShowHide
Value props28Trust28

Value props

28Poor

Title, subtitle, hero — do they sell the product's true value?

Lucid’s headline vagueLucidAre you a dreamer?

Working

  • Intriguing, memorable brand mood
  • Question invites curiosity
  • Distinctive visual identity

Could improve

  • Says nothing about what Lucid does
  • No outcome, proof, or numbers
  • Collage decorates, demonstrates nothing

Trust

28Poor

Proof that the product is real, competent, and safe to try.

Trust read
LucidNo visible trust signal identified.
Dscoutimplicit context Dscout may benefit from pre-existing familiarity among its target audience.
IndeemoNo visible trust signal identified.
RecollectiveNo visible trust signal identified.

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

How Lucid compares

Recommended rewrites

Mobile web

44Poor

The phone experience as a first-class citizen.

Lucid mobile capture for Mobile web

What works

What to improve

Information hierarchy

48Poor

Does the design help or inhibit what the page is trying to say?

Lucid desktop capture for Information hierarchy

What works

What to improve