Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
74Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Twin hero CTAs — "Get a demo" and "Try it free" sit side by side at near-equal weight, splitting the one action the fold asks for.
  2. Duplicate header buttons — "Try it free" and "Get a demo" repeat in the top-right nav, adding two more equal-weight exits before the hero pair.
  3. Top announcement banner — The demo-tour banner is a third demo prompt competing with the hero CTA and adding a clickable exit at the very top.
  4. Utility nav row — Enterprise, Community, Partners, Log In stack a second link row above the main nav, thickening exit density in the fold.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Rebuy

Problems

  • demo click feels costly
  • free offer demoted to secondary
  • no 'free' in primary despite free trial

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Rebuy desktop capture for Trust

How Rebuy compares

Trust read

Mobile web

74Fair

The phone experience as a first-class citizen.

Rebuy mobile capture for Mobile web

What works

What to improve

Value props

82Strong

Title, subtitle, hero — do they sell the product's true value?

Rebuy’s headlineSmart ecommerce personalization for growing Shopify brandsAI-driven product recommendations that boost sales, cut costs, and save time

Working

Could improve