Your landing page’s weakest score is CTA.

Fix CTA
73Growth scoreupdated

category scores

category scoresShowHide

CTA

66Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Nosto
Zeta Global (Lily AI alternative) — actually: Lily AI
Closera

Problems

  • 'Book' implies costly sales call
  • two labels for same action
  • no low-commitment alternative

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Nosto’s headline sellsAI personalization for customer journeys that convertTHE AGENTIC COMMERCE EXPERIENCE PLATFORM

Working

  • Outcome verb 'convert' anchors the promise
  • Names the real category: AI personalization
  • Recognizable brand logos back the claim

Could improve

  • No numbers or lift metrics anywhere in fold
  • 'Agentic commerce experience platform' is jargon
  • Hero video decorates; doesn't show the product

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Nosto desktop capture for Information hierarchy

What works

What to improve

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Nosto desktop capture for Trust

How Nosto compares

Trust read

Mobile web

86Strong

The phone experience as a first-class citizen.

Nosto mobile capture for Mobile web

What works

What to improve