Your landing page’s weakest score is CTA.
How Nosto ranks
CTA
66FairCopy, size, verb, cost-feel — does the primary CTA earn the click?



Problems
- 'Book' implies costly sales call
- two labels for same action
- no low-commitment alternative
Value props
68FairTitle, subtitle, hero — do they sell the product's true value?
AI personalization for customer journeys that convert
THE AGENTIC COMMERCE EXPERIENCE PLATFORM
Working
- Outcome verb 'convert' anchors the promise
- Names the real category: AI personalization
- Recognizable brand logos back the claim
Could improve
- No numbers or lift metrics anywhere in fold
- 'Agentic commerce experience platform' is jargon
- Hero video decorates; doesn't show the product
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Trust
72FairProof that the product is real, competent, and safe to try.

How Nosto compares
Trust read
Mobile web
86StrongThe phone experience as a first-class citizen.

What works
What to improve
