Your landing page’s weakest score is Value props.

Fix Value props
71Growth scoreupdated

category scores

category scoresShowHide

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Radar’s headline undersellsLocation infrastructure and intelligenceRadar is the all-in-one location platform built to help teams fight fraud, optimize operations, and engage customers at scale.

Working

  • Subhead names three real outcomes
  • Hero animation shows the product working
  • Strong logo bar (DraftKings, bet365)

Could improve

  • H1 is a category label, no outcome
  • Zero numbers or proof stats in fold
  • No emotional stake for the buyer

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Radar
Mapbox
Google Maps Platform

Problems

  • demo ask feels sales-gated, costly
  • required work email raises friction
  • no self-serve or free path shown

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Radar desktop capture for Trust

How Radar compares

Trust read

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Radar desktop capture for Information hierarchy

What works

What to improve

Mobile web

82Strong

The phone experience as a first-class citizen.

Radar mobile capture for Mobile web

What works

What to improve