Foursquare Places APIhttps://location.foursquare.com/

Your landing page’s weakest score is Trust.

How Foursquare Places API ranks

  1. 1.Mapbox74
  2. 2.Google Maps Platform72
  3. 3.Radar71
  4. 4.Mireye65
  5. 5.Foursquare Places API57
  6. 6.HERE Technologies48
Fix Trust
57Growth scoreupdated

category scores

Trust48Information hierarchy58
category scoresShowHide
Trust48Information hierarchy58

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Mapbox
Radar
Google Maps Platform
Mireye
Trust read
Foursquare Places APIimplicit context Foursquare Places API may benefit from pre-existing familiarity among its target audience.
Mireye"Backed by Y Combinator" badge above the headline
Google Maps Platform"maps in over 250 countries and territories, powered by data updated 100 million times daily" subhead paired with the li
RadarCustomer logo strip featuring DraftKings, Avis, Six Flags, bet365, PGA Tour, Whataburger, PrizePicks, and Raising Cane's
HERE TechnologiesDriver-assist product visualization overlay ("Slight curve ahead" / "Reduce speed to 15mi/h") on the hero image
MapboxCustomer logo strip: Snap Inc., The Weather Channel, OpenAI, Perplexity, SpaceX

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Infillion acquisition banner — Owns the top third of the fold and outranks the product's own value proposition and CTAs.
  2. Learn more button — A third CTA that routes attention to M&A news before the visitor sees what the product does.
  3. Speak to sales pair — Two conversion buttons sit at the bottom viewport edge, duplicating the nav's Speak to Sales with no clear primary.
  4. Five dropdown nav menus — Products through Company plus Log In and search create nine exits before the conversion action.

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Foursquare Places API

How Foursquare Places API compares

Recommended rewrites

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Foursquare Places API’s headlineConnect real-world behavior to business outcomesFoursquare is the industry-leading location intelligence platform, from turnkey measurement solutions for marketers to scalable building blocks for developers and beyond.

Working

Could improve

Mobile web

62Fair

The phone experience as a first-class citizen.

Foursquare Places API mobile capture for Mobile web

What works

What to improve