Your landing page’s weakest score is Trust.

Fix Trust
57Growth scoreupdated

category scores

category scoresShowHide

Trust

34Poor

Proof that the product is real, competent, and safe to try.

GMX
Ostium
Gains Network (gTrade)
Trust read
QFEXNo visible trust signal identified.
OstiumInvestor logo strip (Coinbase Ventures, General Catalyst, GSR, Jump, LocalGlobe, Wintermute) with a real trading UI scre
Gains Network (gTrade)Stats bar: "Total Volume $110B+ · Total Trades 3M+ · Total Users 38k+ · Pairs 290+"
GMXStats row: "Traders 747K · Open interest $71M · Total volume $380B"

Mobile web

48Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Start trading button — Primary CTA sits three panels down and is desktop-proportioned, not full-width for thumbs.
  2. How markets headline — Overlaps the MSFT/GOOGL ticker rows, making the value statement hard to read.

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

QFEX’s headlineHow markets should be.The first 24/7 exchange only for US equities, commodities and FX.

Working

Could improve

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

QFEX

How QFEX compares

Recommended rewrites

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

QFEX desktop capture for Information hierarchy

What works

What to improve