Your landing page’s weakest score is Trust.

Fix Trust
69Growth scoreupdated

category scores

category scoresShowHide

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Protent
Calipsa (Motorola Solutions)
Trust read
ProtentHero demo showing live camera feeds labeled "STREAM_1" and "STREAM_2" with a "query match" overlay in the mobile capture
Ambient.aiNo visible trust signal identified.
Coram AINo visible trust signal identified.
ActuateNo visible trust signal identified.
Calipsa (Motorola Solutions)"Trusted across 28K+ sites globally, on 200K+ cameras" with customer logo wall

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Protent
Calipsa (Motorola Solutions)

Problems

  • demo click feels like a meeting
  • 4 words, over 3-word ideal
  • no instant product value

Mobile web

72Fair

The phone experience as a first-class citizen.

Protent mobile capture for Mobile web

What works

What to improve

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Protent’s headlineCatch critical incidents as they unfold.Your camera count keeps growing, but your team can only watch so many screens. Protent monitors every live feed, flags the activity you care about, and lets operators search across cameras in plain language. Your people stay in control of e

Working

Could improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Protent desktop capture for Information hierarchy

What works

What to improve