Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
46Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

38Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture12
  1. Seven-item nav row — Product/Pricing through Contact Us plus Support and Sign in give nine exits before any message justifies staying.
  2. Book a demo context — The lone CTA asks for a demo commitment with no visible copy explaining what Actuate is or does.

Value props

38Poor

Title, subtitle, hero — do they sell the product's true value?

Actuate’s headline undersellsYour Partner in Reducing False Alarms and Enhancing Security

Working

  • Names the real pain: false alarms
  • Speaks to security buyers directly
  • Outcome-oriented, not feature list

Could improve

  • Desktop fold shows no headline at all
  • No numbers or proof points
  • No subhead or product demo image

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Actuate desktop capture for Trust

How Actuate compares

Trust read

Mobile web

48Poor

The phone experience as a first-class citizen.

Actuate mobile capture for Mobile web

What works

What to improve

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Actuate

How Actuate compares

Recommended rewrites