Your landing page’s weakest score is CTA.

Fix CTA
57Growth scoreupdated

category scores

category scoresShowHide

CTA

52Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Proscia
Watch the Video
Ibex Medical Analytics
Nucleo
Paige
PathAI
Qritive

Problems

  • no verb — reads as nav label
  • sales-call framing feels costly
  • no CTA in hero itself
  • hidden behind hamburger on mobile

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Trust read
ProsciaBanner: "Unilabs Advances Digital Pathology Across Europe with Proscia, Shaping the Future of Precision Medicine"
NucleoProduct screenshot of CT-scan segmentation UI above the "BOOK A DEMO" button
Paige"Paige, now a Tempus company" banner
Ibex Medical AnalyticsReal Ibex diagnostic UI screenshot with slide heatmap analysis in the mobile hero
PathAINo visible trust signal identified.
QritiveMedTech Innovator Asia Pacific 2024 Finalist badge in the header

Mobile web

54Fair

The phone experience as a first-class citizen.

Proscia mobile capture for Mobile web

What works

What to improve

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Proscia’s headlineIntelligence for the Decisions that Matter MostPathology's AI platform¹ for the experts answering medicine's biggest questions, from discovery through diagnosis.

Working

Could improve

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

Proscia desktop capture for Information hierarchy

What works

What to improve