Your landing page’s weakest score is CTA.
How Proscia ranks
CTA
52FairCopy, size, verb, cost-feel — does the primary CTA earn the click?





Problems
- no verb — reads as nav label
- sales-call framing feels costly
- no CTA in hero itself
- hidden behind hamburger on mobile
Trust
52FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Proscia | Banner: "Unilabs Advances Digital Pathology Across Europe with Proscia, Shaping the Future of Precision Medicine" |
| Product screenshot of CT-scan segmentation UI above the "BOOK A DEMO" button | |
| "Paige, now a Tempus company" banner | |
| Real Ibex diagnostic UI screenshot with slide heatmap analysis in the mobile hero | |
| No visible trust signal identified. | |
| MedTech Innovator Asia Pacific 2024 Finalist badge in the header |
Mobile web
54FairThe phone experience as a first-class citizen.

What works
What to improve
Value props
62FairTitle, subtitle, hero — do they sell the product's true value?
Intelligence for the Decisions that Matter Most
Pathology's AI platform¹ for the experts answering medicine's biggest questions, from discovery through diagnosis.
Working
Could improve
Information hierarchy
64FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
