Pocketalk (for Healthcare)https://pocketalk.com/

Your landing page’s weakest score is CTA.

How Pocketalk (for Healthcare) ranks

  1. 1.Opalite Health76
  2. 2.No Barrier76
  3. 3.Pocketalk (for Healthcare)66
  4. 4.Talkatoo/Speax alternative — LanguageLine Solutions59
Fix CTA
66Growth scoreupdated

category scores

CTA58Trust58
category scoresShowHide
CTA58Trust58

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Pocketalk (for Healthcare)
Opalite Health
No Barrier
Talkatoo/Speax alternative — LanguageLine Solutions

Problems

  • contact-form feel, costly click
  • no product value in the label
  • competes with SHOP in nav
  • doesn't echo hero promise

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Pocketalk (for Healthcare)
No Barrier
Opalite Health
Trust read
Pocketalk (for Healthcare)Hero shot of the Pocketalk device showing a live two-way translation UI ("No, not that I'm aware of" with Arabic text an
Opalite Health"Clinically validated by researchers at Johns Hopkins Medicine" banner
No Barrier"TRUSTED BY 300 MEDICAL SITES" logo strip with named clinics (Vía Care, People's Community Clinic, Pacific Eye Associate
Talkatoo/Speax alternative — LanguageLine SolutionsPhoto of people using a LanguageLine-branded interpretation tablet in the mobile hero

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Pocketalk (for Healthcare) desktop capture for Information hierarchy

What works

What to improve

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Pocketalk (for Healthcare)’s headlineSome conversations are too important to miss.Catch every detail with real-time, two-way translation at the push of a button.

Working

Could improve

Mobile web

76Fair

The phone experience as a first-class citizen.

Pocketalk (for Healthcare) mobile capture for Mobile web

What works

What to improve