Your landing page’s weakest score is CTA.

Fix CTA
76Growth scoreupdated

category scores

category scoresShowHide

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

No Barrier

Problems

  • 'Book' feels like a sales-call cost
  • no value payoff in the label
  • contradicts 'Instant' headline promise

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Duplicate Book a Demo — Nav's dark-pill 'Book a Demo' matches the hero CTA's weight, splitting attention between two identical buttons.
  2. NEJM banner arrow link — The topmost element is a clickable outbound banner that pulls first attention off the page before the headline.
  3. Seven-item nav row — About Us, Languages, Pricing, Resources, FAQ, Log in offer six exits before the visitor reads the value prop.
  4. Faded left/right logos — Cropped, half-visible logos at the strip's edges read as rendering glitches rather than an intentional carousel.

Trust

76Fair

Proof that the product is real, competent, and safe to try.

No Barrier desktop capture for Trust

How No Barrier compares

Trust read

Mobile web

78Fair

The phone experience as a first-class citizen.

No Barrier mobile capture for Mobile web

What works

What to improve

Value props

84Strong

Title, subtitle, hero — do they sell the product's true value?

No Barrier’s headlineInstant medical interpretingAI-first for healthcare, backed by medical linguists. Clinical-grade interpreting across 295+ languages at 50% lower cost than traditional language services

Working

Could improve