Your landing page’s weakest score is Trust.

Fix Trust
73Growth scoreupdated

category scores

category scoresShowHide

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Parameter
XBOW
Escape
Pentera
Terra Security
Trust read
Parameter"Backed by Y Combinator" badge above the hero headline
XBOW"150+ security teams trust XBOW to find and prove the flaws attackers would actually exploit"
Horizon3.ai (NodeZero)Video player branded "HORIZON3 — AI-NATIVE PROACTIVE SECURITY" below the hero (visible in the mobile capture)
PenteraGartner Peer Insights Customers' Choice 2026 badge (mobile capture)
Terra SecurityProduct dashboard UI showing "Signals Received 148" and "5 Critical Findings"
Escape"Trusted by 2000+ security teams worldwide" with Applied and Miro logos

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Parameter

Problems

  • 'call' feels costly and committal
  • sells the meeting, not the payoff
  • microcopy payoff not in the label

Value props

82Strong

Title, subtitle, hero — do they sell the product's true value?

Parameter’s headlineSecurity at the speed of development.AI agents that find vulnerabilities in your web apps, APIs, and infrastructure. Continuously, not once a year.

Working

Could improve

Mobile web

82Strong

The phone experience as a first-class citizen.

Parameter mobile capture for Mobile web

What works

What to improve

Information hierarchy

84Strong

Does the design help or inhibit what the page is trying to say?

Parameter desktop capture for Information hierarchy

What works

What to improve