Your landing page’s weakest score is Trust.
How Parameter ranks
Trust
48PoorProof that the product is real, competent, and safe to try.





| Trust read | |
|---|---|
| Parameter | "Backed by Y Combinator" badge above the hero headline |
| "150+ security teams trust XBOW to find and prove the flaws attackers would actually exploit" | |
| Video player branded "HORIZON3 — AI-NATIVE PROACTIVE SECURITY" below the hero (visible in the mobile capture) | |
| Gartner Peer Insights Customers' Choice 2026 badge (mobile capture) | |
| Product dashboard UI showing "Signals Received 148" and "5 Critical Findings" | |
| "Trusted by 2000+ security teams worldwide" with Applied and Miro logos |
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?

Problems
- 'call' feels costly and committal
- sells the meeting, not the payoff
- microcopy payoff not in the label
Value props
82StrongTitle, subtitle, hero — do they sell the product's true value?
Security at the speed of development.
AI agents that find vulnerabilities in your web apps, APIs, and infrastructure. Continuously, not once a year.
Working
Could improve
Mobile web
82StrongThe phone experience as a first-class citizen.

What works
What to improve
Information hierarchy
84StrongDoes the design help or inhibit what the page is trying to say?

What works
What to improve
