Your landing page’s weakest score is Trust.

How Paradigm ranks

  1. 1.HealthKey68
  2. 2.TriNetX62
  3. 3.Paradigm54
  4. 4.Inato50
Fix Trust
54Growth scoreupdated

category scores

category scoresShowHide

Trust

42Poor

Proof that the product is real, competent, and safe to try.

HealthKey
TriNetX
Trust read
ParadigmNo visible trust signal identified.
HealthKeyProduct screenshot of the screening UI citing 'NCT05683691' with dated radiology/pathology evidence per inclusion criter
TriNetX"The world’s most-cited data source in peer-reviewed journals."
Inato"AI Innovation Awards Winner" badge (mobile capture, bottom-right)

CTA

48Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Paradigm
TriNetX
HealthKey
Inato

Problems

  • no CTA in hero, header-only
  • CTA hidden entirely on mobile
  • vague 'connect' implies sales call
  • low-contrast outline styling

Value props

52Fair

Title, subtitle, hero — do they sell the product's true value?

Paradigm’s headlineClinical Research, Re-Engineered for ImpactParadigm Health is changing the model of clinical research. By orienting clinical trials around patient care we're building the future where research is more viable and valuable for everyone in the ecosystem.

Working

Could improve

Mobile web

58Fair

The phone experience as a first-class citizen.

Paradigm mobile capture for Mobile web

What works

What to improve

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Paradigm desktop capture for Information hierarchy

What works

What to improve