Your landing page’s weakest score is Trust.

How HealthKey ranks

  1. 1.HealthKey68
  2. 2.TriNetX62
  3. 3.Paradigm54
  4. 4.Inato50
Fix Trust
68Growth scoreupdated

category scores

category scoresShowHide

Trust

56Fair

Proof that the product is real, competent, and safe to try.

Trust read
HealthKeyProduct screenshot of the screening UI citing 'NCT05683691' with dated radiology/pathology evidence per inclusion criter
TriNetX"The world’s most-cited data source in peer-reviewed journals."
Inato"AI Innovation Awards Winner" badge (mobile capture, bottom-right)
ParadigmNo visible trust signal identified.

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

HealthKey
TriNetX

Problems

  • only scrolls, no conversion action
  • "find out" promises reading, not value
  • conflicts with nav's Schedule Demo
  • demo CTA styled as weak nav link

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

HealthKey desktop capture for Information hierarchy

What works

What to improve

Value props

74Fair

Title, subtitle, hero — do they sell the product's true value?

HealthKey’s headlineAI-Powered Patient Identification for Clinical Trial TeamsIntegrate with your EHR and get emailed eligible patients for your clinical trials every day

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

HealthKey mobile capture for Mobile web

What works

What to improve