Your landing page’s weakest score is Trust.
How HealthKey ranks
- 1.
HealthKey68
- 2.
TriNetX62
- 3.
Paradigm54
- 4.
Inato50
Trust
56FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| HealthKey | Product screenshot of the screening UI citing 'NCT05683691' with dated radiology/pathology evidence per inclusion criter |
| "The world’s most-cited data source in peer-reviewed journals." | |
| "AI Innovation Awards Winner" badge (mobile capture, bottom-right) | |
| No visible trust signal identified. |
CTA
58FairCopy, size, verb, cost-feel — does the primary CTA earn the click?


Problems
- only scrolls, no conversion action
- "find out" promises reading, not value
- conflicts with nav's Schedule Demo
- demo CTA styled as weak nav link
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Value props
74FairTitle, subtitle, hero — do they sell the product's true value?
AI-Powered Patient Identification for Clinical Trial Teams
Integrate with your EHR and get emailed eligible patients for your clinical trials every day
Working
Could improve
Mobile web
78FairThe phone experience as a first-class citizen.

What works
What to improve
