Ownwellhttps://ownwell.com/

Your landing page’s weakest score is Trust.

How Ownwell ranks

  1. 1.Ownwell82
  2. 2.Goldbridge71
  3. 3.Banyan (formerly Obie/utility peers excluded) — Blueground excluded66
  4. 4.Conservice62
Fix Trust
82Growth scoreupdated

category scores

Trust68Value props84
category scoresShowHide
Trust68Value props84

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Trust read
Ownwell"AS SEEN ON" press logo bar (Wall Street Journal, USA Today, TechCrunch, Deloitte, Business Insider)
GoldbridgeAnimated portfolio scan panel showing named properties ("Maple Heights", "Pine Valley") with a savings-identification pr
Conservice"136M+ SAVED FOR CLIENTS" banner in the trade-show team photo (mobile capture)
Banyan (formerly Obie/utility peers excluded) — Blueground excluded"21B+ Receipts Processed" stat bar with "5K+ Financial Institutions Globally"

Value props

84Strong

Title, subtitle, hero — do they sell the product's true value?

Ownwell’s headline sellsSave Money on Property TaxesSee your property tax savings in ~15 seconds.

Working

  • Outcome named in five plain words
  • ~15 seconds sets a concrete expectation
  • Only-pay-if-Ownwell-save kills the risk objection

Could improve

  • No dollar figure for typical savings
  • Hero illustration decorates, not demonstrates
  • Headline is generic to the category

Information hierarchy

86Strong

Does the design help or inhibit what the page is trying to say?

Ownwell desktop capture for Information hierarchy

What works

What to improve

CTA

86Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Ownwellin-product action

How Ownwell compares

Recommended rewrites

Mobile web

88Strong

The phone experience as a first-class citizen.

Ownwell mobile capture for Mobile web

What works

What to improve