Banyan (formerly Obie/utility peers excluded) — Blueground excludedhttps://banyan.com/

Your landing page’s weakest score is CTA.

How Banyan (formerly Obie/utility peers excluded) — Blueground excluded ranks

  1. 1.Ownwell82
  2. 2.Goldbridge71
  3. 3.Banyan (formerly Obie/utility peers excluded) — Blueground excluded66
  4. 4.Conservice62
Fix CTA
66Growth scoreupdated

category scores

CTA62Trust62
category scoresShowHide
CTA62Trust62

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Banyan (formerly Obie/utility peers excluded) — Blueground excluded
Ownwellin-product action
Goldbridge

Problems

  • click feels like a sales call
  • no value promised for the click
  • competes with nav 'Contact' label

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Banyan (formerly Obie/utility peers excluded) — Blueground excluded
Ownwell
Trust read
Banyan (formerly Obie/utility peers excluded) — Blueground excluded"21B+ Receipts Processed" stat bar with "5K+ Financial Institutions Globally"
GoldbridgeAnimated portfolio scan panel showing named properties ("Maple Heights", "Pine Valley") with a savings-identification pr
Ownwell"AS SEEN ON" press logo bar (Wall Street Journal, USA Today, TechCrunch, Deloitte, Business Insider)
Conservice"136M+ SAVED FOR CLIENTS" banner in the trade-show team photo (mobile capture)

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Banyan (formerly Obie/utility peers excluded) — Blueground excluded’s headlineThe Receipt Data Platform Powering Innovation in CommerceWe help you unlock and activate item-level receipt data to power commercial and consumer applications. Our first-of-its-kind data infrastructure enables secure collaborations between all types of merchants, banks, fintechs, and their commer

Working

Could improve

Mobile web

68Fair

The phone experience as a first-class citizen.

Banyan (formerly Obie/utility peers excluded) — Blueground excluded mobile capture for Mobile web

What works

What to improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Banyan (formerly Obie/utility peers excluded) — Blueground excluded desktop capture for Information hierarchy

What works

What to improve