Your landing page’s weakest score is Trust.

Fix Trust
71Growth scoreupdated

category scores

category scoresShowHide

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Ovlo
Juicebox (PeopleGPT)
Paraform
Kula
Trust read
Ovlo"Backed by Y Combinator" badge above the hero headline
Dover"Unmatched hiring transparency" table stating "This table shows every hire and the total cost to the company"
ParaformCustomer logo wall featuring Palantir, Rippling, Decagon, Abridge, Cognition, Owner, and Scale
KulaG2 Winter 2025 badges including "Leader Mid-Market ATS" with 4.8-star rating
Juicebox (PeopleGPT)"58% OF THE FORBES AI 50" logo band with Cursor, Harvey, Notion, Carvana, EPAM logos

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Ovlo
Juicebox (PeopleGPT)
Paraform
Dover

Problems

  • call feels high-commitment
  • ignores pay-on-hire risk reversal
  • no payoff named in label

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Ovlo’s headlineFill your hardest roles faster.An AI-native recruiting partner for London startups. A vetted network of specialist recruiters, paired with AI, and you only pay when you actually hire.

Working

Could improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Ovlo desktop capture for Information hierarchy

What works

What to improve

Mobile web

88Strong

The phone experience as a first-class citizen.

Ovlo mobile capture for Mobile web

What works

What to improve