Your landing page’s weakest score is Value props.

Fix Value props
53Growth scoreupdated

category scores

category scoresShowHide

Value props

35Poor

Title, subtitle, hero — do they sell the product's true value?

Ostium’s headline vagueUS500/USD

Working

  • Live terminal proves the product is real
  • Concrete data: 0.01% fees, live prices
  • Clear Trade / Sign up actions

Could improve

  • No headline states what Ostium is
  • Restricted-jurisdiction banner dominates
  • No RWA/leverage differentiator named

Information hierarchy

48Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Restricted jurisdiction block — The primary trade action is replaced by a dead 'Restricted jurisdiction' button, leaving the fold with no working conversion path.
  2. Restricted jurisdiction banner — A red full-width error banner is the first thing read, framing the entire page as inaccessible before any value lands.
  3. New Trade Form popup — A feedback popup with its own orange 'Provide Feedback' button competes in weight with Sign up and clutters the trade panel.
  4. Sign up button — The only real conversion CTA is a small top-right button dwarfed by the dense chart, order panel, and trades feed around it.

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Ostium desktop capture for Trust

How Ostium compares

Trust read

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Ostium

How Ostium compares

Recommended rewrites

Mobile web

64Fair

The phone experience as a first-class citizen.

Ostium mobile capture for Mobile web

What works

What to improve