Your landing page’s weakest score is Trust.
How Helix ranks
category scores
category scoresShowHide
Trust
38PoorProof that the product is real, competent, and safe to try.





| Trust read | |
|---|---|
| Helix | "Operational" status indicator with "Version 2.0" in the desktop footer strip |
| Detailed phone mockups showing real app UI: News feed with sourced headline "Meta Pushes In-House AI Chips to Cut Infere | |
| Investor logo strip (Coinbase Ventures, General Catalyst, GSR, Jump, LocalGlobe, Wintermute) with a real trading UI scre | |
| Stats bar: "Total Volume $110B+ · Total Trades 3M+ · Total Users 38k+ · Pairs 290+" | |
| Partner/backer logo strip: Coinbase, Ripple, Circle, USDT0, Anchorage Digital, BitGo, IMC, Copper.co |
Value props
58FairTitle, subtitle, hero — do they sell the product's true value?
Open Finance Reimagined
Secure, fast, gas-free on-chain trading with institutional liquidity
Working
- 'Gas-free' is a real differentiator
- 'Institutional liquidity' signals depth
- Subhead names the actual product
Could improve
- H1 could caption any DeFi product
- No numbers or proof points in fold
- Hero art decorates, shows no product
Information hierarchy
68FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
CTA
76FairCopy, size, verb, cost-feel — does the primary CTA earn the click?

How Helix compares
Recommended rewrites
Mobile web
76FairThe phone experience as a first-class citizen.

What works
What to improve
