Your landing page’s weakest score is Trust.

Fix Trust
63Growth scoreupdated

category scores

category scoresShowHide

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Helix
Hyperliquid
Ostium
Gains Network (gTrade)
Freeport Markets
Trust read
Helix"Operational" status indicator with "Version 2.0" in the desktop footer strip
Freeport MarketsDetailed phone mockups showing real app UI: News feed with sourced headline "Meta Pushes In-House AI Chips to Cut Infere
OstiumInvestor logo strip (Coinbase Ventures, General Catalyst, GSR, Jump, LocalGlobe, Wintermute) with a real trading UI scre
Gains Network (gTrade)Stats bar: "Total Volume $110B+ · Total Trades 3M+ · Total Users 38k+ · Pairs 290+"
HyperliquidPartner/backer logo strip: Coinbase, Ripple, Circle, USDT0, Anchorage Digital, BitGo, IMC, Copper.co

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Helix’s headline vagueOpen Finance ReimaginedSecure, fast, gas-free on-chain trading with institutional liquidity

Working

  • 'Gas-free' is a real differentiator
  • 'Institutional liquidity' signals depth
  • Subhead names the actual product

Could improve

  • H1 could caption any DeFi product
  • No numbers or proof points in fold
  • Hero art decorates, shows no product

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Helix desktop capture for Information hierarchy

What works

What to improve

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Helix

How Helix compares

Recommended rewrites

Mobile web

76Fair

The phone experience as a first-class citizen.

Helix mobile capture for Mobile web

What works

What to improve