Your landing page’s weakest score is CTA.

Fix CTA
47Growth scoreupdated

category scores

category scoresShowHide

CTA

38Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Drone Bird Company (Clear Flight Solutions)
Flapper Drones
Discover The Swift
BionicBird
Festo Bionic Learning Network (BionicBird/SmartBird)in-product action

Problems

  • no CTA anywhere on the fold
  • only actions are nav links
  • mobile hides all actions in menu
  • no next step for any visitor

Value props

42Poor

Title, subtitle, hero — do they sell the product's true value?

Ornadyne’s headline vagueEnabling flapping-wing flight.

Working

  • Names a distinctive technology
  • YC badge lends credibility
  • Short and memorable

Could improve

  • No outcome or audience named
  • No subhead adds specifics
  • Logo decorates, doesn't demonstrate product

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Ornadyne desktop capture for Trust

How Ornadyne compares

Trust read

Mobile web

54Fair

The phone experience as a first-class citizen.

Ornadyne mobile capture for Mobile web

What works

What to improve

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Ornadyne desktop capture for Information hierarchy

What works

What to improve