Your landing page’s weakest score is Trust.

Fix Trust
54Growth scoreupdated

category scores

category scoresShowHide

Trust

38Poor

Proof that the product is real, competent, and safe to try.

BionicBird
Ornadyne
Trust read
BionicBirdHero image showing the Swift bird-drone in flight with hands holding its physical controller
Ornadyne"BACKED BY Y Combinator" badge
Festo Bionic Learning Network (BionicBird/SmartBird)implicit context Festo Bionic Learning Network (BionicBird/SmartBird) may benefit from pre-existing familiarity among its target audience.
Flapper DronesNo visible trust signal identified.
Drone Bird Company (Clear Flight Solutions)No visible trust signal identified.

CTA

48Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Discover The Swift
BionicBird
Drone Bird Company (Clear Flight Solutions)
Flapper Drones

Problems

  • no CTA in desktop fold
  • ghost style, low visual weight
  • 'Discover' signals browsing, not buying
  • sits below hero image on mobile

Information hierarchy

54Fair

Does the design help or inhibit what the page is trying to say?

BionicBird desktop capture for Information hierarchy

What works

What to improve

Mobile web

56Fair

The phone experience as a first-class citizen.

BionicBird mobile capture for Mobile web

What works

What to improve

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

BionicBird’s headlineWhat if you could fly a bird?The Swift is a biomimetic flying machine that replicates the natural flight of birds—without propellers.

Working

Could improve