Optym (HaulSuite / AxleHub)https://optym.com/

Your landing page’s weakest score is CTA.

How Optym (HaulSuite / AxleHub) ranks

  1. 1.Optym (HaulSuite / AxleHub)72
  2. 2.Alvys70
  3. 3.Fleetline66
  4. 4.FreightWaves-adjacent Parade59
  5. 5.Trimble Transportation (Trimble Dispatch Advisor)51
Fix CTA
72Growth scoreupdated

category scores

CTA68Trust68
category scoresShowHide
CTA68Trust68

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Optym (HaulSuite / AxleHub)
Alvys

Problems

  • 5 words — over 3-word ceiling
  • implies sales demo, costly feel
  • competes with nav 'Schedule a call'
  • payoff of click is vague

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Trust read
Optym (HaulSuite / AxleHub)56,000+ DRIVERS ROUTED DAILY / 345,000 SHIPMENTS OPTIMIZED DAILY stats bar
Fleetline"Trusted By Fleets Across the Country" logo wall with named carriers (Dynamic Transit Co., MSA Group, Warrior Logistics)
Alvys4.9 ★★★★★ 70 reviews with G2, Capterra, and Google logos
Trimble Transportation (Trimble Dispatch Advisor)Live "Ask Miles" chat widget with a staffed, transportation-specific greeting
FreightWaves-adjacent Parade"now live for all customers" announcement bar implying an active customer base

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Optym (HaulSuite / AxleHub)’s headlineThe best move, out of billions.We help transportation companies across road and rail make better decisions about their freight, from network design to the moment every load is delivered.

Working

Could improve

Information hierarchy

74Fair

Does the design help or inhibit what the page is trying to say?

Optym (HaulSuite / AxleHub) desktop capture for Information hierarchy

What works

What to improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Optym (HaulSuite / AxleHub) mobile capture for Mobile web

What works

What to improve