Your landing page’s weakest score is Mobile web.

Fix Mobile web
66Growth scoreupdated

category scores

category scoresShowHide

Mobile web

58Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Book a Demo button — Primary CTA is below the first viewport and desktop-narrow instead of full-bleed and thumb-friendly.
  2. Logo carousel placement — Four partner logos interrupt the path between the value copy and the CTA.

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Fleetline
Alvys
Optym (HaulSuite / AxleHub)

Problems

  • different label on mobile
  • button undersized vs headline
  • no weight advantage over Login
  • 'Book a Demo' feels costly

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Fleetline desktop capture for Trust

How Fleetline compares

Trust read

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Fleetline’s headlinePlanning for the next generation of trucking.Fleetline simulates billions of possible ways to plan a fleet over a week and selects the optimal one. We handle the complex math so humans can handle the rest.

Working

Could improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Fleetline desktop capture for Information hierarchy

What works

What to improve