Opto 22 (groov EPIC)https://opto22.com/

Your landing page’s weakest score is CTA.

How Opto 22 (groov EPIC) ranks

  1. 1.Neuron Industries65
  2. 2.Software Defined Automation64
  3. 3.Opto 22 (groov EPIC)49
  4. 4.Beckhoff Automation38
Fix CTA
49Growth scoreupdated

category scores

CTA42Information hierarchy48
category scoresShowHide
CTA42Information hierarchy48

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Neuron Industries
Software Defined Automation
Beckhoff Automation

Problems

  • no CTA anywhere in the fold
  • cookie button outweighs any action
  • product images not clickable-looking
  • nav is the only path forward

Information hierarchy

48Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Hero product area — Two large product renders with no CTA, link, or caption — the fold offers nothing to click toward conversion.
  2. Cookie banner buttons — The red 'No problem.' button is the only prominent button on the page, outranking any conversion action.
  3. Utility links row — Log in, Register, Opto 22 (groov EPIC)'s Cart, and Contact Us add four equal-weight exits before any value is communicated.
  4. Headline text — 'Industrial Automation, Simplified' floats with no subtitle or action, so the promise dead-ends immediately.

Mobile web

48Poor

The phone experience as a first-class citizen.

Opto 22 (groov EPIC) mobile capture for Mobile web

What works

What to improve

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Opto 22 (groov EPIC) desktop capture for Trust

How Opto 22 (groov EPIC) compares

Trust read

Value props

54Fair

Title, subtitle, hero — do they sell the product's true value?

Opto 22 (groov EPIC)’s headlineIndustrial Automation, Simplified

Working

Could improve