Beckhoff Automationhttps://beckhoff.com/

Your landing page’s weakest score is Mobile web.

How Beckhoff Automation ranks

  1. 1.Neuron Industries65
  2. 2.Software Defined Automation64
  3. 3.Opto 22 (groov EPIC)49
  4. 4.Beckhoff Automation38
Fix Mobile web
38Growth scoreupdated

category scores

Mobile web28Information hierarchy34
category scoresShowHide
Mobile web28Information hierarchy34

Mobile web

28Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Three gray consent buttons — "Reject all", "Confirm selection", and "Accept all" are identical gray blocks with no visual hierarchy to speed dismissal.
  2. Clipped services row — The "2 Services" expander is cut off mid-render behind the button bar, signaling an untested mobile layout.

Information hierarchy

34Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Privacy settings modal — Cookie dialog blankets the hero, hiding the headline, hero CTA, and value proposition entirely on first load.
  2. Reject/Confirm/Accept buttons — Three identically weighted gray buttons give no visual cue toward the fastest dismissal path, prolonging the interruption.
  3. Truncated headline text — "Beckhoff New Autor... -based control and EtherCAT!" is sliced by the overlay, so the core message reads as fragments.
  4. Hero Learn more CTA — The only visible action button is half-obscured, low-contrast gray, and generic — invisible in a one-second scan.

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Beckhoff Automation desktop capture for Trust

How Beckhoff Automation compares

Trust read

CTA

44Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Beckhoff Automation

How Beckhoff Automation compares

Recommended rewrites

Value props

44Poor

Title, subtitle, hero — do they sell the product's true value?

Working

Could improve