Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
77Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

74Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Nine-link nav row — Models through Docs offers nine equal-weight exits before the visitor reaches the hero CTA.
  2. Sign Up button — Same purple fill weight as Get API Key, splitting primary-action attention across the fold.
  3. Discover Models button — Sized identically to Get API Key beside it, diluting the single-action scan path.
  4. Prices/uptime links — Underlined 'prices' and 'uptime' links sit inside the subline, inviting exits mid-value-prop.

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

OpenRouter
LiteLLM
AI/ML API

Problems

  • click promises credential, not value
  • competes with nav 'Sign Up' label
  • no visible free-start reinforcement

Trust

76Fair

Proof that the product is real, competent, and safe to try.

OpenRouter desktop capture for Trust

How OpenRouter compares

Trust read

Mobile web

78Fair

The phone experience as a first-class citizen.

OpenRouter mobile capture for Mobile web

What works

What to improve

Value props

82Strong

Title, subtitle, hero — do they sell the product's true value?

OpenRouter’s headlineThe Unified Interface For Every ModelBetter prices, better uptime, no subscriptions.

Working

Could improve