Your landing page’s weakest score is Trust.

Fix Trust
66Growth scoreupdated

category scores

category scoresShowHide

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Olam Labs
Werewolf Arena / AI town-style game benchmarks — Balrog
LMArena (Chatbot Arena)
Trust read
Olam Labs"Each opponent is a real AI agent" feature caption on the mobile game card
LMArena (Chatbot Arena)Live "Ask anything…" prompt box with Battle/Auto mode controls showing real product UI
TextArenaNeurIPS 2025 - The MindGame Challenge banner with $500 Modal Labs GPU Credits prize
Werewolf Arena / AI town-style game benchmarks — BalrogLeaderboard table with named models (GPT-6-Astra-Max, Gemini-3-Pro), per-game scores with error bars, and dates

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Olam Labs’s headline undersellsMulti-Agent ArenaMeasuring how AI agents perform and behave in competitive, social environments

Working

  • Honest, no-hype claim of true value
  • "competitive, social" narrows the category
  • Clear single CTA: Enter Arena

Could improve

  • Zero concrete numbers or proof points
  • Hero image decorates, doesn't demonstrate
  • Buries "play against frontier AI" hook

Mobile web

72Fair

The phone experience as a first-class citizen.

Olam Labs mobile capture for Mobile web

What works

What to improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Olam Labs desktop capture for Information hierarchy

What works

What to improve

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Olam Labs

How Olam Labs compares

Recommended rewrites