Your landing page’s weakest score is Information hierarchy.

How Nox Metals ranks

  1. 1.Nox Metals78
  2. 2.MetalsCut4U66
  3. 3.Metals Depot59
  4. 4.Speedy Metals49
Fix Information hierarchy
78Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

74Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. News announcement banner — Fundraise banner sits above the brand and hero, pulling first attention to a press story that exits the page.
  2. Instant Quote button — Styled at the same white weight as the hero's Get Metal Fast, creating two equal primary CTAs in one fold.
  3. Top navigation row — Five nav links plus Cart and Log in give seven exit paths before the visitor reaches the hero promise.

Trust

74Fair

Proof that the product is real, competent, and safe to try.

Trust read
Nox MetalsCustomer logo strip featuring Safran, Blue Origin, Hadrian, Impulse Space, SendCutSend, and Heart Aerospace
Metals Depot"Stocking over 50,000 Shapes, Sizes, Types and Lengths of Steel... We have No Minimum Orders, We Cut to Size and Deliver
MetalsCut4UNo visible trust signal identified.
Speedy Metals"Please be aware...our current estimated lead time is 2-3 business days, Burn Plate material is a 10-15 day lead time."

Mobile web

78Fair

The phone experience as a first-class citizen.

Nox Metals mobile capture for Mobile web

What works

What to improve

Value props

82Strong

Title, subtitle, hero — do they sell the product's true value?

Nox Metals’s headlineMetal at the speed of softwareAluminum plate and bar, cut to size. Get instant pricing and delivery options online.

Working

Could improve

CTA

84Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Nox Metals

How Nox Metals compares

Recommended rewrites